Claudio Ghirardo – Hip to the Hype – Lee Matasi Gallery – Ottawa School of Art – 35 George Street – ByWard Zone

Claudio Ghirardo – Hip to the Hype – Lee Matasi Gallery – Ottawa School of Art – 35 George Street – ByWard Zone

Location: ByWard zone
DescriptionThis project will be a series of spontaneous drawings/writings done on the windows. The drawings/writings will change every hour.

“Hip to the Hype” is an exploration of how our culture is addicted to ‘hype': everything from celebrity ‘hype’ to political ‘hype’ to retail ‘hype’ and so on. The drawings/writings will be spontaneous reactions from the subconscious from our surroundings to make us consider how and in what way are we influenced to the ‘hype’ that is all around us. The drawings/writings will change every hour to consider how our experiences changes with ‘hype’.

Bio: Free/art is a conceptual character that I created to allow me to create art without pre-conceived planning or notions and explore process, spontaneity, and stream of consciouness thinking. I began adding words as an additional dimension to the work and started experimenting with surfaces. He continued to develop and apply this technique by drawing/writing on pavements, windows, newsprint (the crumpling, tearing, and taping the paper he developed during Nuit Blanche at the Emergency Room exhibition sponsored by the Blackwood Gallery), and worked on notepad paper for the cover and insert of The Art Gallery of Mississauga’s 25th Anniversary publication.